Social Media is a powerful tool for reaching a vast audience. Whether for your personal brand or business, it offers great benefits for your brand. You will need to create posts to reach your followers and you’ll also need to engage with them. This is where social media management tools come into play. They help you manage, monitor and measure your social media progress and success. In this guide, we cover the best social media management tools…
1. HubSpot
Hubspot has a powerful analytics tool that helps you track your social media growth. You can use tool to publish posts, or generate a report of your performance from every channel. You can even check the performance of each social media platform side by side. HubSpot features informative graphs and visuals that tells you how well you’re doing, breaking down the data into specific details like audience, session lengths, and impressions. The tool is even part of a more robust inbound marketing software and will allow you to get an insight into an entire customer journey.
2. Buffer
Buffer has been in the social media game for a long time. It is one of those tools that helps you to schedule posts. It has support for Facebook, Twitter, Instagram, LinkedIn and more. It’s a free service that can let you connect up to three social media account. By default, Buffer will create four slots for posting everyday: you will have a slot for morning, around noon, late-after, and in the evening. Buffer has a user friendly dashboard where you can see the important things you need. There are also extensions that allow you to schedule content from your browser.
3. Sprout Social
Sprout Social is a solid platform for social media. The platform boasts of publishing and analytics features. Sprout Social works for all major social media platforms. The tool has a great dashboard that enables you see all your social media account. There are tons of social media optimization tools that help you to manage your social media platforms. It boasts of solid analytics and reports features which will help you monitor your social media growth. What about the scheduling feature, it enables you to post easily at your convenient time. They also have an Android and iOS app.
4. Hootsuite
Hootsuite is a social media management platform that helps you to work across your various social media platform. Hootsuite will let you schedule post and publish across multiple social media platforms. This way, your social media post can be accurately posted at the time that it will perform best. You can use the search and filter option to track brand mentions, and insights. The Analytics feature is a robust one that will enable you track and monitor your growth in relation to KPIs. You can easily customise reports to show the information you really need.
5. Hookle
Hookle is another excellent social media management app. It is a robust app with a lot of features for social media marketing. It has an intuitive interface with features that help you to do social media management without stress. You can use the content planner in the app to plan your post in advance. You can schedule post, save them as draft and also cross-post. You get an easy-to-use dashboard in Hookle, and a simple performance rating known as Social Score. The Social Score monitors your performance across various social media platform so you can know how far you have grown.
Rounding up…
Social Media has come a long way. In the good old days, you couldn’t track your social media success or even cross-post. But right now, with the plethora of tools, you can do much more. We hope you found this helpful… If you did, kindly leave a comment and don’t forget to share…